A prediction model for benefitting e-commerce through usage of regional data: A new framework

Abstract

Today during ‘Covid-20’, people are more inclined towards online shopping. In general practice, analysis of browsing history and customer’s micro behaviour against online shopping habits have been used for future suggestions. Due to this, the predictions made were suffereing from over-similarity problem and the user was unable to find any novelty in the recommended items. Observing these issues, e-shopping quality can be enhanced by adding a factor other than similarity. The current research suggests and advertise those products which belongs to a person’s region. For this research work the data has been collected on the basis of area-wise, like, country-based seggregation. Here the considered dataset belongs to country, ‘India’, its culture, its handicraft and its citizens. Datasets and their combinations based on multiple attributes are input for the proposed predictive system. In this paper, existing data is also considered for collecting customers demographic details which is further mapped with the area-wise dataset. Also, a framework has been proposed which uses database and user query as input for its predictive system in order to generate default suggestions for the user other than the submitted query also.