A comprehensive analysis of consumer decisions on Twitter dataset using machine learning algorithms

Vigneshwaran Pandi, Prasath Nithiyanandam, Sindhuja Manickavasagam, Islabudeen Mohamed Meerasha, Ragaventhiran Jaganathan, Muthu Kumar Balasubramanian


An exponential growth posting on the web about the product reviews on social media, there has been a great deal of examination being done on sorting out the purchasing behaviors of the client. This paper depends on utilizing twitter for sentiment analysis to comprehend the customer purchasing behavior. There has been a significant increase in e-commerce, particularly in persons purchasing products on the internet. As a result, it becomes a fertile hotspot for opinion analysis and belief mining. In this investigation, we look at the problem of recognizing and anticipating a client's purchase goal for an item. The sentiment analysis helps to arrive at a more indisputable outcome. In this study, the support vector machine, naive Bayes, and logistic regression methods are investigated for understanding the customer's sentiment or opinion on a specific product. These strategies have been demonstrated to be genuinely for making predictions using the analysis models which examine the client's conclusion/sentiment the most precisely. The exactness for each machine learning algorithm will be analyzed and the calculation which is the most precise would be viewed as ideal.


artificial intelligence; e-commerce; machine learning; sentimental analysis; twitter dataset;

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DOI: http://doi.org/10.11591/ijai.v11.i3.pp1085-1093


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IAES International Journal of Artificial Intelligence (IJ-AI)
ISSN/e-ISSN 2089-4872/2252-8938 
This journal is published by the Institute of Advanced Engineering and Science (IAES) in collaboration with Intelektual Pustaka Media Utama (IPMU).

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