Personalized E-commerce based recommendation systems using deep-learning techniques

Shruthi Nagraj, Blessed Prince Palayyan

Abstract


As technology is surpassing each day, with the variation of personalized drifts relevant to the explicit behavior of users using the internet. Recommendation systems use predictive mechanisms like predicting a rating that a customer could give on a specific item. This establishes a ranked list of items according to the preferences each user makes concerning exhibiting personalized recommendations. The existing recommendation techniques are efficient in systematically creating recommendation techniques. This approach encounters many challenges such as determining the accuracy, scalability, and data sparsity. Recently deep learning attains significant research to enhance the performance to improvise feature specification in learning the efficiency of retrieving the necessary information as well as a recommendation system approach. Here, we provide a thorough review of the deep-learning mechanism focused on the learning-rates-based prediction approach modeled to articulate the widespread summary for the state-of-art techniques. The novel techniques ensure the incorporation of innovative perspectives to pertain to the unique and exciting growth in this field.

Keywords


Accuracy; Data sparsity; Deep-learning; Recommendation system; Scalability;

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DOI: http://doi.org/10.11591/ijai.v13.i1.pp610-618

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IAES International Journal of Artificial Intelligence (IJ-AI)
ISSN/e-ISSN 2089-4872/2252-8938 
This journal is published by the Institute of Advanced Engineering and Science (IAES) in collaboration with Intelektual Pustaka Media Utama (IPMU).

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