AI-driven creativity in software development using services information

Abstract

In competitive markets, organizations that do not innovate risk becoming outdated. At it is core, innovation depends on creativity, with creative outcomes typically characterized by novelty, usefulness, and surprisingness. In software development, creative solutions are often generated through brainstorming sessions. However, brainstorming is constrained by the knowledge of the participant and facilitator. In this paper, we present an artificial intelligence (AI)-based method to generate creative solutions in software by leveraging service information. The presented method includes two phases, where the first phase involves constructing creativity resources through text clustering (TF-IDF, K-medoid) and capability extraction (dependency parsing), and the second phase employs semantic similarity along with structured creativity techniques (exploration, transformation, and combination) to generate creative solutions in software. Besides, experimental results showed that the AI-based method achieved comparable creativity scores to traditional brainstorming with more limited time, demonstrating fast and strong performance in generating novel and useful solutions, although participants perceived some results as less surprising due to overlap with brainstorming outcomes.