Enhancing communication and interaction in the movie industry based SparkMLlib's recommendation system
Abstract
In the ever-evolving landscape of streaming platforms, recommendation systems contribute significantly to enhancing the user experience. This article examines the significance of these systems in suggesting movies, analyzing their impact on user satisfaction and platform performance. Utilizing SparkMLlib, a powerful tool for large-scale data processing, we explore various recommendation techniques, including collaborative filtering and content-based filtering. We highlight the dimension of digital communication to further enhance the accuracy of recommendations and foster greater user engagement. Our study also addresses the challenges and future opportunities related to recommendation systems, emphasizing the need for transparency and ethical algorithms. This research highlights the potential for recommendation systems to revolutionize the digital entertainment landscape and shape the future of the movie industry.
Keywords
Digital communication; Movie industry; Recommendation systems; SparkMLlib; Streaming platforms; User satisfaction
Full Text:
PDFDOI: http://doi.org/10.11591/ijai.v14.i6.pp4661-4674
Refbacks
- There are currently no refbacks.
Copyright (c) 2025 Said Chakouk, Abdelkerim Zitouni, Nazif Tchagafo, Ahiod Belaid

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
IAES International Journal of Artificial Intelligence (IJ-AI)
ISSN/e-ISSN 2089-4872/2252-8938
This journal is published by the Institute of Advanced Engineering and Science (IAES).