User acceptance of the gender and development mobile app with a rating checklist using a modified technology acceptance model

Abstract

Resource centers of gender and development (GAD) in local government use the traditional method of disseminating information about GAD awareness, such as distributing printed campaign materials and conducting gender sensitivity training (GST) on faculty and staff, students, and selected barangay communities in the Philippines. Some recipients of campaign materials are text-heavy and unappealing to read, which makes them less interested. However, faculty and students conducting research are not aware if their study is gender-responsive or if GAD is invisible. Hence, this study examines the user acceptance of the GAD app mobile application using the modified technology acceptance model (TAM) with a machine learning (ML) algorithm applied. The results of statistics and analyses from the intended users (N=100) were presented including data-driven modeling using a support vector machine (SVM) to show precise findings for the research on how this technology was used and accepted. The study’s findings show widespread acceptance among experts and users of the mobile application employing external factors like self-efficacy (SE) and specific anxiety (SA) and moderating variables such as age, sex, highest educational attainment (HEA), and knowledge in GAD implementation, which are crucial for predicting and understanding the consequences of the research made clear.